CFO

Hal has an extensive and varied background in the automotive industry. As a young Sales Engineer in the late 1960’s, he designed the Ford and Mercury automatic leveling systems for Ford Motor Company. During the seventies and eighties Hal teamed with two other partners to rescue a small company in the Detroit area from bankruptcy, and created Horizon Sportswear. Horizon would become the premier promotional wearables supplier to the automotive industry at that time with more than 200 employees. The company was credited with changing forever the manner in which the Big 3 utilized and promoted the use of ‘promotional wearables’ among their dealer networks; from only once a year during New Model Announcement time to 365 days a year. After relocating to the Atlanta area, Hal formed his own consulting firm whose ‘Mission Statement’ is; “Dedicated to improving the way Business does Business”. In lieu of any F&I experience prior to becoming involved with Dealer Performance Group, Hal adds a unique blend of sales and business administration experience gained across a broad spectrum of businesses.